[lang_en]Bachelor of Science (Honors) in Marketing [/lang_en][lang_zh]市场营销荣誉学士[/lang_zh]

Course

Bachelor of Science (Honors) in Marketing

• Term 1, HRM : Strategy & Policy
  Economic Policy & Global Environment
• Term 2, Managing Change
  Cross Cultural Management
• Term 3, Management of Organizations
  Project Management
• Term 4, Business Strategy
  Management Research Project
• Term 5, Consumer & Buyer Behavior
  International Marketing
• Term 6, Marketing Research
  Marketing Communications

Polytechnic diploma in business, management, accountancy, banking, marketing, finance, industrial management or related technical areas, or equivalent qualifications; Applicants holding other Diploma-level qualifications will be assessed on a case-by-case basis.

Applicants should either possess a diploma from a recognized institution where English is the sole medium of instruction OR the following minimum IELTS or TOEFL scores: IELTS of 6.5, TOEFL of 600 (or 250 in the computer based test)

课程名称

市场营销荣誉学士