[lang_en]Hospitality & Tourism Management and Marketing Management[/lang_en][lang_zh]酒店及旅游管理与市场营销双学士[/lang_zh]



Bachelor of Commerce with double majors – Hospitality & Tourism Management and Marketing Management

Duration 504 hours of classes or 42 hours per unit. A typical trimester is a 16-week period covering 3 units of study. Classes are scheduled at 5 times a week with 3 hours per session.
Course Content

Hospitality & Tourism Management Major

  • Tourism and Hospitality Law
  • Organisation and Management Development
  • Sustainable Tourism
  • Tourism Management
  • Strategic Management
  • Management of Human Resources

    Marketing Management Major

  • Marketing Development and Planning
  • Marketing and Advertising Law
  • Consumer Behavior
  • Marketing Research and Analysis
  • Integrated Marketing Communications
  • International Marketing
University Murdoch University
Course Fee S$22000
Admission Criteria

1. A recognized polytechnic diploma in tourism/hospitality management or marketing

2. Applicants holding other commercial or non-business diploma will be considered on a case-by-case basis

3. Senior executives with substantial management or working experience will be considered on a base-by-case basis

4. Applicants may be admitted to the BCom program but are required to undertake additional courses in order to achieve full advanced standing. The final decision rests with Murdoch University

Intakes Dec, Jan, Mar, May, Jul, Sept, Nov





学习时间 26 个月


  • 酒店及旅游管理法律
  • 机构和管理发展
  • 持续性旅游业
  • 旅游管理
  • 战略性管理
  • 人力资源管理


  • 市场营销发展和企划
  • 市场营销和广告法律
  • 消费习惯
  • 市场营销研究和分析
  • 综合市场营销沟通方式
  • 国际市场营销
颁发大学 西澳莫多克大学
学年学费 第一学年 [ 大专阶段 ] 为期 10 个月 – 学费为新加坡币 $9202 元

第二学年 [ 本科阶段 ] 为期 16 个月 – 学费为新加坡币 $21721 元



入学时间 一月,三月,五月,七月,九月,十一月